Vermeer Mid Atlantic Partners with Yanmar Equipment Area’s leading equipment provider increases product offerings.

BALTIMORE, MD – November 15, 2017 – Vermeer Mid Atlantic (VMA), the East Coast’s premier Vermeer dealer partner and member of the Norris Companies, is partnering with Yanmar Equipment to fill out its already extensive product lineup. Customers now have access to commercial trucks, trailers, two equipment brands, finance options and after-sales support all in one location.

VMA is one of the few suppliers of Yanmar in the market, especially for the utility, landscape and forestry industries. Some of the most popular Yanmar models, like excavators, articulating wheel loaders, tracked carriers and skid steer and tracked loaders will service the existing Vermeer markets in addition to opening new ones.

All products will be sold and serviced by trained VMA representatives working out of 11 existing locations, plus a brand-new store opening later this year in Roanoke, Virginia. Stock units, demo units and rental fleet options are now available.

“Adding a premium brand like Yanmar gives our group another powerful tool to help serve the needs of our commercial clients,” says VMA CEO Andy Franklin. “It allows our commercial clients to streamline the number of vendors they have to contact on a daily basis and spend more of their time focused on their business.”

Yanmar, which was founded in 1912, specializes in diesel engines and has built a solid reputation for innovative and thoughtfully designed pieces that work to tackle the toughest jobs. Some of the most popular options, like the Vi035-6A excavator, SV08-1B mini excavator, S165R-1 skid steer, patented rotary pistons and C50R-3C tracked carriers, will help better serve customers in niche markets.

VMA and Yanmar have a dedication to landscape and tree care customers, so these new products will give customers in this industry a previously unavailable selection of equipment to solidify their business. The wide variety of products available from Yanmar will also allow for expansion into new markets, like water and sewer management, gas industry, utility installation and more.

“Yanmar has the best quality products in the industry,” says VMA President Mark Boyle. “We’ve wanted for years to bring this product to our customers, and we’re proud to finally have it come together.”

Both Yanmar and Norris Automotive Group have established over the past century what it means to serve customers, so both companies have a proven dedication to providing only the best. This partnership will give customers options that were not available before, a more streamlined sales and service process and an entire new line of products to grow their business.

“Together, the family of Norris Companies can provide a turnkey offering from the truck, trailer, equipment, finance and after-sale support to simplify the process from all of our partnering customers,” says Mark.


About Vermeer Mid Atlantic

Vermeer Mid Atlantic, Inc. – a dealership group with 12 locations serving the Northern Ohio, Western Pennsylvania, Eastern West Virginia, Maryland, Delaware, Virginia, North Carolina and South Carolina markets – is a full-service Vermeer Platinum equipment dealer that specializes in selling, leasing, training and servicing Vermeer® NAVIGATOR™ horizontal directional drilling machines, equipment for utility installation, tree care, organic recycling and wood waste processing equipment.

Equipped To Do More™, the extensive product line, pre-owned inventory, expansive parts catalogue and professional staff have made VMA a top-performer in the Vermeer Corporation partner network. Visit VermeerMidAtlantic.com for more information.

About Norris Companies

Norris Automotive Group has been serving the automotive and equipment needs of Maryland’s consumers and businesses since 1917. The Norris Automotive Group retail brands include Norris Ford, Norris Honda, Norris Acura, Auto Connect, Northpoint Motors and Norris Insurance. The Norris Commercial division is the number one Commercial Services provider in the Mid-Atlantic with 20 locations spanning from Maryland to South Carolina. The Norris Commercial Division maintains over $15 million in light and heavy vehicle parts inventory including OEM and aftermarket, 75 parts delivery vehicles servicing the region with multiple daily deliveries, four aftermarket parts locations, four dedicated commercial service facilities in the Baltimore/Washington market, over 20 mobile service and hydraulic repair crews that operate 24/7, 12 full-service Vermeer equipment dealerships specializing in equipment for utility installation, tree care, organic recycling, and the largest commercial vehicle sales team in the region. For more information visit NorrisAutoGroup.com, NorrisCommercial.com and VermeerMidAlantic.com.


Media Contact:Lindsey Smith

Norris Automotive Group 925 Merritt Blvd Baltimore, MD 21222 
lsmith@norrisautogroup.com
410-285-0600