Workforce Development:
Workforce Development:
Detroit, MI
Detroit, MI
Brigitte Orrick
Brigitte Orrick
Workforce Development Director
Workforce Development Director
Tree Care Industry Association
Tree Care Industry Association
Webinar Agenda
Webinar Agenda
Introduce TCIA Workforce Development Initiative
Introduce TCIA Workforce Development Initiative
Define a sector partnership and a sector strategy
Define a sector partnership and a sector strategy
Explore local workforce data for arborists in the Detroit, MI region
Explore local workforce data for arborists in the Detroit, MI region
Introduce the arborist career pathway
Introduce the arborist career pathway
Share national workforce development efforts
Share national workforce development efforts
Define next steps for Detroit region employers
Define next steps for Detroit region employers
TCIA Workforce Development Initiative
TCIA Workforce Development Initiative
Began January 2016 as a result of strategic guidance from members.
Began January 2016 as a result of strategic guidance from members.
Shortage of skilled workers in the tree care industry.
Shortage of skilled workers in the tree care industry.
Increase awareness of the career path through a national marketing campaign.
Increase awareness of the career path through a national marketing campaign.
Increase accessibility to education and training programs through a grassroots network of
Increase accessibility to education and training programs through a grassroots network of
sector partnerships.
sector partnerships.
Leverage resources of employers, educational institutions, and workforce development
Leverage resources of employers, educational institutions, and workforce development
entities in targeted regions.
entities in targeted regions.
TCIA Workforce Development Locations
TCIA Workforce Development Locations
Workforce Development Initiative:
Workforce Development Initiative:
A Sector Strategy
A Sector Strategy
A business can’t keep doing the same thing over and over. If it didn’t work previously,
A business can’t keep doing the same thing over and over. If it didn’t work previously,
then you should stop.
then you should stop.
The business should change strategy and find something that works.
The business should change strategy and find something that works.
What is a sector strategy?
What is a sector strategy?
A sector partnership is an industry specific regional partnership led by business in
A sector partnership is an industry specific regional partnership led by business in
partnership with economic development, education, and workforce development.
partnership with economic development, education, and workforce development.
Nationally, businesses that actively participate in sector partnerships report:
Nationally, businesses that actively participate in sector partnerships report:
41
41
% reduction in
% reduction in
turnover
turnover
84% significant increases in
84% significant increases in
productivity
productivity
100% participation in a sector partnership was valuable
100% participation in a sector partnership was valuable
Sector strategies are developed by the partnership to solve regional problems.
Sector strategies are developed by the partnership to solve regional problems.
Sector partnerships usually have the right members to seek funding, and are necessary for
Sector partnerships usually have the right members to seek funding, and are necessary for
appropriations under the Workforce Innovation and Opportunity Act (USDOL).
appropriations under the Workforce Innovation and Opportunity Act (USDOL).
Sector Partnership Model
Sector Partnership Model
How do employers
want to work together?
Establish priority
action areas
Identify champions
Establish Sector
Partnership
Determine deliverables
& timelines
Explore programs and
resources, identify
target populations
Add strategic partners
Build Strategy
Deliver programs
established by partners
Provide ongoing
support
Review effectiveness
periodically
Implementation
Sector Partnerships align education and training
Sector Partnerships align education and training
programs
programs
with
with
industry needs to produce
industry needs to produce
readily-employable
readily-employable
workers.
workers.
Greater Atlanta Tree Care Sector Partnership
Greater Atlanta Tree Care Sector Partnership
The Sector-Cluster Connection
The Sector-Cluster Connection
Industry
Members
Strategic
Partners
Convener
Input from
industry
Strategic Partners created
a training pathway
system based on industry
needs
Career Pathway
System
GYFted
Program
Tree Care
Academy Modules
INTERVIEW FOR OPEN
POSITIONS
Participants graduate with industry-
approved credentials
SOURCE: Collaborative Economics and The Woolsey Group, 2015
Tree Care
Industry
Cluster
Training Pathway
System
Sector Initiatives in Detroit
Sector Initiatives in Detroit
Advance Michigan Defense Collaborative
Advance Michigan Defense Collaborative
Michigan Academy for Green Mobility Alliance
Michigan Academy for Green Mobility Alliance
Opportunity Detroit Tech
Opportunity Detroit Tech
InnoState Project
InnoState Project
Many other sectors convening
Many other sectors convening
Examples of Sector Partnership
Examples of Sector Partnership
Priority Tasks
Priority Tasks
Increase awareness of tree care industry jobs
Increase awareness of tree care industry jobs
Marketing and outreach efforts
Marketing and outreach efforts
Engage businesses in targeted recruitment
Engage businesses in targeted recruitment
Build a career pathway in arboriculture
Build a career pathway in arboriculture
Increase accessibility to Associate Degree programs in Arboriculture and Community Forestry
Increase accessibility to Associate Degree programs in Arboriculture and Community Forestry
Develop stackable academic credentials aligning to ISA and TCIA industry credentials
Develop stackable academic credentials aligning to ISA and TCIA industry credentials
Build dual enrollment / concurrent enrollment options for high school students
Build dual enrollment / concurrent enrollment options for high school students
Provide short term workforce development training to prepare individuals for employment
Provide short term workforce development training to prepare individuals for employment
Develop an arborist apprenticeship program accessible within a specific region
Develop an arborist apprenticeship program accessible within a specific region
Workforce Data for the Tree Care Industry
Workforce Data for the Tree Care Industry
Detroit, MI
Detroit, MI
Employers in the Tree Care Industry
Employers in the Tree Care Industry
Residential and Commercial Tree Care Companies
Residential and Commercial Tree Care Companies
Municipalities
Municipalities
Utility Line Maintenance Companies
Utility Line Maintenance Companies
Non-profit organizations (arboretums)
Non-profit organizations (arboretums)
The trouble with workforce data for our industry…..
The trouble with workforce data for our industry…..
The US Bureau of Labor Statistics conducts a quarterly survey to measure the number of
The US Bureau of Labor Statistics conducts a quarterly survey to measure the number of
jobs and wages by “standard occupation code”, or SOC.
jobs and wages by “standard occupation code”, or SOC.
SOCs related to arborists and tree care workers:
SOCs related to arborists and tree care workers:
First-Line
First-Line
Supervisors of Landscaping, Lawn Service
Supervisors of Landscaping, Lawn Service
, and
, and
Groundskeeping Workers (37-1012
Groundskeeping Workers (37-1012
)
)
Pesticide Handlers, Sprayers, and Applicators
Pesticide Handlers, Sprayers, and Applicators
, Vegetation
, Vegetation
(37-3012
(37-3012
)
)
Tree Trimmers and Pruners (37-3013
Tree Trimmers and Pruners (37-3013
)
)
Statistical accuracy for agriculture and natural resource occupations is questionable.
Statistical accuracy for agriculture and natural resource occupations is questionable.
Job Titles of Tree Trimmers and Pruners
Job Titles of Tree Trimmers and Pruners
Arborist
Arborist
Ground Worker
Ground Worker
Groundsman
Groundsman
Line
Line
Clearance
Clearance
Foreman
Foreman
Plant
Plant
Health Care
Health Care
Technician
Technician
Tree
Tree
Care
Care
Foreman
Foreman
Tree Climber
Tree Climber
T
T
ree
ree
Trimmer
Trimmer
Local Workforce Data in Detroit, MI
Local Workforce Data in Detroit, MI
Metropolitan Statistical Area
Metropolitan Statistical Area
Oakland County, MI
Oakland County, MI
Wayne County, MI
Wayne County, MI
Macomb County, MI
Macomb County, MI
Livingston County, MI
Livingston County, MI
St. Clair County, MI
St. Clair County, MI
Number of Tree Care Industry Jobs in Detroit MSA
Number of Tree Care Industry Jobs in Detroit MSA
Source: Economic Modeling Specialists Inc., US Bureau of Labor Statistics. 2
nd
quarter 2016.
Tree Care Industry Wages in Detroit MSA
Tree Care Industry Wages in Detroit MSA
Source: Economic Modeling Specialists Inc., US Bureau of Labor Statistics. 2
nd
quarter 2016.
Demographics of Tree Care Workers in
Demographics of Tree Care Workers in
Detroit MSA
Detroit MSA
Race/Ethnicity of Tree Care Workers in
Race/Ethnicity of Tree Care Workers in
Detroit MSA
Detroit MSA
Age of Tree Care Workers in DetroitMSA
Age of Tree Care Workers in DetroitMSA
General Observations
General Observations
The category of “Tree Trimmers and Pruners” includes multiple job titles with vastly different
The category of “Tree Trimmers and Pruners” includes multiple job titles with vastly different
qualifications, industry certifications, and OSHA standards.
qualifications, industry certifications, and OSHA standards.
The number of jobs for “Tree Trimmers and Pruners” is expected to increase over the next 5
The number of jobs for “Tree Trimmers and Pruners” is expected to increase over the next 5
years by 12%. This equates to approximately 36 jobs, and doesn’t include employee attrition or
years by 12%. This equates to approximately 36 jobs, and doesn’t include employee attrition or
roll-over. Approximately 45% of workers are over the age of 45, and in 10 years, many of these
roll-over. Approximately 45% of workers are over the age of 45, and in 10 years, many of these
workers will seek management level positions or start their own businesses due to the rigor of
workers will seek management level positions or start their own businesses due to the rigor of
the work.
the work.
The workforce is composed of mostly white males. If it’s been challenging to attract women and
The workforce is composed of mostly white males. If it’s been challenging to attract women and
people of color to entry level positions in the past, businesses and training programs should
people of color to entry level positions in the past, businesses and training programs should
consider roles attractive to women and minorities, and identify best practices for retaining a
consider roles attractive to women and minorities, and identify best practices for retaining a
diverse workforce similar to the demographics of
diverse workforce similar to the demographics of
Detroit.
Detroit.
Entry level wages for “Tree Trimmers and Pruners” are reported by the US Bureau of Labor
Entry level wages for “Tree Trimmers and Pruners” are reported by the US Bureau of Labor
Statistics significantly higher than the Federal family sustaining wage of $12.70 per hour. It will
Statistics significantly higher than the Federal family sustaining wage of $12.70 per hour. It will
be easy to secure workforce training funds if we can demonstrate sizeable number of unfilled job
be easy to secure workforce training funds if we can demonstrate sizeable number of unfilled job
positions.
positions.
Workers have many choices for job opportunities.
Workers have many choices for job opportunities.
Next Steps in Detroit
Next Steps in Detroit
Hold the Date: Tree Care Industry Sector Partnership Meeting on Friday, Feb. 24, 2017,
Hold the Date: Tree Care Industry Sector Partnership Meeting on Friday, Feb. 24, 2017,
9:00 am – 11:00 am, location to be determined
9:00 am – 11:00 am, location to be determined
Establish members of the sector partnership. Do not need to be TCIA members.
Establish members of the sector partnership. Do not need to be TCIA members.
Purpose of meeting – Develop priority tasks for the region through a mini-strategic planning
Purpose of meeting – Develop priority tasks for the region through a mini-strategic planning
session.
session.
Engage workforce and economic development partners in the conversation. TCIA needs business
Engage workforce and economic development partners in the conversation. TCIA needs business
assistance with this effort.
assistance with this effort.
Email June Hibbs at
Email June Hibbs at
jhibbs@tcia.org
jhibbs@tcia.org
to confirm your participation in the sector partnership.
to confirm your participation in the sector partnership.
Questions?
Questions?
Thank you!
Thank you!
National Efforts in Workforce Development
National Efforts in Workforce Development
TCIA is building a marketing campaign to attract a diverse workforce to careers in the tree
TCIA is building a marketing campaign to attract a diverse workforce to careers in the tree
care industry.
care industry.
Associate degree programs and workforce training programs are being developed in 6 cities
Associate degree programs and workforce training programs are being developed in 6 cities
across the US, with no development in the Great Plains Region. It is not enough to satisfy
across the US, with no development in the Great Plains Region. It is not enough to satisfy
the workforce demand.
the workforce demand.
The US Department of Labor Apprenticeship Division has received an application for an
The US Department of Labor Apprenticeship Division has received an application for an
Arborist Apprenticeship Program. The program focuses on building skills on Tree Care
Arborist Apprenticeship Program. The program focuses on building skills on Tree Care
Crews, and produces a well-qualified Tree Climber at the completion of the program.
Crews, and produces a well-qualified Tree Climber at the completion of the program.