Workforce Development:
Workforce Development:
St. Louis, MO
St. Louis, MO
Brigitte Orrick
Brigitte Orrick
Workforce Development Director
Workforce Development Director
Tree Care Industry Association
Tree Care Industry Association
Webinar Agenda
Webinar Agenda
Introduce TCIA Workforce Development Initiative
Introduce TCIA Workforce Development Initiative
Define a sector partnership and a sector strategy
Define a sector partnership and a sector strategy
Explore local workforce data for arborists in St. Louis, MO
Explore local workforce data for arborists in St. Louis, MO
Introduce the arborist career pathway
Introduce the arborist career pathway
Share national workforce development efforts
Share national workforce development efforts
Define next steps for St. Louis employers
Define next steps for St. Louis employers
TCIA Workforce Development Initiative
TCIA Workforce Development Initiative
Began January 2016 as a result of strategic guidance from members.
Began January 2016 as a result of strategic guidance from members.
Shortage of skilled workers in the tree care industry.
Shortage of skilled workers in the tree care industry.
Increase awareness of the career path through a national marketing campaign.
Increase awareness of the career path through a national marketing campaign.
Increase accessibility to education and training programs through a grassroots network of
Increase accessibility to education and training programs through a grassroots network of
sector partnerships.
sector partnerships.
Leverage resources of employers, educational institutions, and workforce development
Leverage resources of employers, educational institutions, and workforce development
entities in targeted regions.
entities in targeted regions.
TCIA Workforce Development Locations
TCIA Workforce Development Locations
Workforce Development Initiative:
Workforce Development Initiative:
A Sector Strategy
A Sector Strategy
A business can’t keep doing the same thing over and over. If it didn’t work previously,
A business can’t keep doing the same thing over and over. If it didn’t work previously,
then you should stop.
then you should stop.
The business should change strategy and find something that works.
The business should change strategy and find something that works.
What is a sector strategy?
What is a sector strategy?
A sector partnership is an industry specific regional partnership led by business in
A sector partnership is an industry specific regional partnership led by business in
partnership with economic development, education, and workforce development.
partnership with economic development, education, and workforce development.
Nationally, businesses that actively participate in sector partnerships report:
Nationally, businesses that actively participate in sector partnerships report:
41
41
% reduction in
% reduction in
turnover
turnover
84% significant increases in
84% significant increases in
productivity
productivity
100% participation in a sector partnership was valuable
100% participation in a sector partnership was valuable
Sector strategies are developed by the partnership to solve regional problems.
Sector strategies are developed by the partnership to solve regional problems.
Sector partnerships usually have the right members to seek funding, and are necessary for
Sector partnerships usually have the right members to seek funding, and are necessary for
appropriations under the Workforce Innovation and Opportunity Act (USDOL).
appropriations under the Workforce Innovation and Opportunity Act (USDOL).
Sector Partnership Model
Sector Partnership Model
How do employers
want to work together?
Establish priority
action areas
Identify champions
Establish Sector
Partnership
Determine deliverables
& timelines
Explore programs and
resources, identify
target populations
Add strategic partners
Build Strategy
Deliver programs
established by partners
Provide ongoing
support
Review effectiveness
periodically
Implementation
Sector Partnerships align education and training
Sector Partnerships align education and training
programs
programs
with
with
industry needs to produce
industry needs to produce
readily-employable
readily-employable
workers.
workers.
Greater Atlanta Tree Care Sector Partnership
Greater Atlanta Tree Care Sector Partnership
The Sector-Cluster Connection
The Sector-Cluster Connection
Industry
Members
Strategic
Partners
Convener
Input from
industry
Strategic Partners created
a training pathway
system based on industry
needs
Career Pathway
System
GYFted
Program
Tree Care
Academy Modules
INTERVIEW FOR OPEN
POSITIONS
Participants graduate with industry-
approved credentials
SOURCE: Collaborative Economics and The Woolsey Group, 2015
Tree Care
Industry
Cluster
Training Pathway
System
Examples of Sector Partnership
Examples of Sector Partnership
Priority Tasks
Priority Tasks
Increase awareness of tree care industry jobs
Increase awareness of tree care industry jobs
Marketing and outreach efforts
Marketing and outreach efforts
Engage businesses in targeted recruitment
Engage businesses in targeted recruitment
Build a career pathway in arboriculture
Build a career pathway in arboriculture
Increase accessibility to Associate Degree programs in Arboriculture and Community Forestry
Increase accessibility to Associate Degree programs in Arboriculture and Community Forestry
Develop stackable academic credentials aligning to ISA and TCIA industry credentials
Develop stackable academic credentials aligning to ISA and TCIA industry credentials
Build dual enrollment / concurrent enrollment options for high school students
Build dual enrollment / concurrent enrollment options for high school students
Provide short term workforce development training to prepare individuals for employment
Provide short term workforce development training to prepare individuals for employment
Develop an arborist apprenticeship program accessible within a specific region
Develop an arborist apprenticeship program accessible within a specific region
Workforce Data for the Tree Care Industry
Workforce Data for the Tree Care Industry
St. Louis, MO
St. Louis, MO
Employers in the Tree Care Industry
Employers in the Tree Care Industry
Residential and Commercial Tree Care Companies
Residential and Commercial Tree Care Companies
Municipalities
Municipalities
Utility Line Maintenance Companies
Utility Line Maintenance Companies
Non-profit organizations (arboretums)
Non-profit organizations (arboretums)
The trouble with workforce data for our industry…..
The trouble with workforce data for our industry…..
The US Bureau of Labor Statistics conducts a quarterly survey to measure the number of
The US Bureau of Labor Statistics conducts a quarterly survey to measure the number of
jobs and wages by “standard occupation code”, or SOC.
jobs and wages by “standard occupation code”, or SOC.
SOCs related to arborists and tree care workers:
SOCs related to arborists and tree care workers:
First-Line
First-Line
Supervisors of Landscaping, Lawn Service
Supervisors of Landscaping, Lawn Service
, and
, and
Groundskeeping Workers (37-1012
Groundskeeping Workers (37-1012
)
)
Pesticide Handlers, Sprayers, and Applicators
Pesticide Handlers, Sprayers, and Applicators
, Vegetation
, Vegetation
(37-3012
(37-3012
)
)
Tree Trimmers and Pruners (37-3013
Tree Trimmers and Pruners (37-3013
)
)
Statistical accuracy for agriculture and natural resource occupations is questionable.
Statistical accuracy for agriculture and natural resource occupations is questionable.
Job Titles of Tree Trimmers and Pruners
Job Titles of Tree Trimmers and Pruners
Arborist
Arborist
Ground Worker
Ground Worker
Groundsman
Groundsman
Line
Line
Clearance
Clearance
Foreman
Foreman
Plant
Plant
Health Care
Health Care
Technician
Technician
Tree
Tree
Care
Care
Foreman
Foreman
Tree Climber
Tree Climber
T
T
ree
ree
Trimmer
Trimmer
Local Workforce Data in St. Louis, MO
Local Workforce Data in St. Louis, MO
Metropolitan Statistical Area
Metropolitan Statistical Area
St. Louis County, MO
St. Louis County, MO
St. Charles County, MO
St. Charles County, MO
Jefferson County, MO
Jefferson County, MO
St. Louis City County, MO
St. Louis City County, MO
Franklin County, MO
Franklin County, MO
Number of Jobs in St. Louis MSA
Number of Jobs in St. Louis MSA
Source: Economic Modeling Specialists Inc., US Bureau of Labor Statistics. 2
nd
quarter 2016.
Wages in St. Louis MSA
Wages in St. Louis MSA
Source: Economic Modeling Specialists Inc., US Bureau of Labor Statistics. 2
nd
quarter 2016.
Per Capita Income (All Occupations)
Per Capita Income (All Occupations)
St. Louis MSA
St. Louis MSA
Demographics of Tree Care Workers in
Demographics of Tree Care Workers in
St. Louis MSA
St. Louis MSA
Race/Ethnicity of Tree Care Workers in
Race/Ethnicity of Tree Care Workers in
St. Louis MSA
St. Louis MSA
Population Growth has decreased for Black/African
Population Growth has decreased for Black/African
American and increased for Hispanic/Latino
American and increased for Hispanic/Latino
Populations in St. Louis City
Populations in St. Louis City
Population Shift in St. Louis to
Population Shift in St. Louis to
Bedroom Communities
Bedroom Communities
Age of Tree Care Workers in St. Louis MSA
Age of Tree Care Workers in St. Louis MSA
Online Job Postings in Other Sectors
Online Job Postings in Other Sectors
General Observations
General Observations
The category of “Tree Trimmers and Pruners” includes multiple job titles with vastly different
The category of “Tree Trimmers and Pruners” includes multiple job titles with vastly different
qualifications, industry certifications, and OSHA standards.
qualifications, industry certifications, and OSHA standards.
The number of jobs for “Tree Trimmers and Pruners” is expected to increase over the next 5
The number of jobs for “Tree Trimmers and Pruners” is expected to increase over the next 5
years by 10%. This equates to approximately 130 jobs, and doesn’t include employee attrition
years by 10%. This equates to approximately 130 jobs, and doesn’t include employee attrition
or roll-over. Approximately 40% of workers are over the age of 45, and in 10 years, many of
or roll-over. Approximately 40% of workers are over the age of 45, and in 10 years, many of
these workers will seek management level positions or start their own businesses due to the rigor
these workers will seek management level positions or start their own businesses due to the rigor
of the work.
of the work.
The workforce is composed of mostly white males. If it’s been challenging to attract women and
The workforce is composed of mostly white males. If it’s been challenging to attract women and
people of color to entry level positions in the past, businesses and training programs should
people of color to entry level positions in the past, businesses and training programs should
consider roles attractive to women and minorities, and identify best practices for retaining a
consider roles attractive to women and minorities, and identify best practices for retaining a
diverse workforce similar to the demographics of St. Louis.
diverse workforce similar to the demographics of St. Louis.
Entry level wages for “Tree Trimmers and Pruners” are reported by the US Bureau of Labor
Entry level wages for “Tree Trimmers and Pruners” are reported by the US Bureau of Labor
Statistics below the Federal family sustaining wage of $12.70 per hour. It will be challenging to
Statistics below the Federal family sustaining wage of $12.70 per hour. It will be challenging to
secure workforce training funds without validation of wages regionally.
secure workforce training funds without validation of wages regionally.
Workers have many choices for job opportunities.
Workers have many choices for job opportunities.
St. Louis Workforce Development Board
St. Louis Workforce Development Board
“The WDB is looking at 5 industry sectors for career pathway development”:
“The WDB is looking at 5 industry sectors for career pathway development”:
Bioscience: The WDB is working with the St. Louis Regional Chamber and STL Bio (and their
Bioscience: The WDB is working with the St. Louis Regional Chamber and STL Bio (and their
employers) and Cortex Innovation Community, The Cambridge Innovation Center, and the Bio
employers) and Cortex Innovation Community, The Cambridge Innovation Center, and the Bio
Research and Development Growth Park (BRDG Park) to define what that industry and those
Research and Development Growth Park (BRDG Park) to define what that industry and those
businesses need in creating career pathways in bio and
businesses need in creating career pathways in bio and
plant sciences
plant sciences
.
.
The WDB is working with St. Louis Community College to create a pathway for individuals to begin
The WDB is working with St. Louis Community College to create a pathway for individuals to begin
careers as a bio or lab technician. Classes are held at BRDG Park where they go to a classroom and work
careers as a bio or lab technician. Classes are held at BRDG Park where they go to a classroom and work
in the lab during the same day so they can learn and work at the same time. We are working with the
in the lab during the same day so they can learn and work at the same time. We are working with the
Community College on a marketing campaign to reach out to and recruit low-skilled individuals who can
Community College on a marketing campaign to reach out to and recruit low-skilled individuals who can
start on this pathway to a bio tech career.
start on this pathway to a bio tech career.
Healthcare
Healthcare
Hospitality
Hospitality
Financial Services
Financial Services
Transportation and Logistics
Transportation and Logistics
Next Steps in St. Louis
Next Steps in St. Louis
Hold the Date: Tree Care Industry Sector Partnership Meeting on Friday, Feb. 17, 2017,
Hold the Date: Tree Care Industry Sector Partnership Meeting on Friday, Feb. 17, 2017,
1:00 – 3:00 PM, at St. Louis Community College.
1:00 – 3:00 PM, at St. Louis Community College.
Establish members of the sector partnership. Do not need to be TCIA members.
Establish members of the sector partnership. Do not need to be TCIA members.
Purpose of meeting – Develop priority tasks for the region through a mini-strategic planning
Purpose of meeting – Develop priority tasks for the region through a mini-strategic planning
session.
session.
Engage workforce and economic development partners in the conversation. TCIA needs business
Engage workforce and economic development partners in the conversation. TCIA needs business
assistance with this effort.
assistance with this effort.
Email June Hibbs at
Email June Hibbs at
jhibbs@tcia.org
jhibbs@tcia.org
to confirm your participation in the sector partnership.
to confirm your participation in the sector partnership.
Questions?
Questions?
Thank you!
Thank you!
National Efforts in Workforce Development
National Efforts in Workforce Development
TCIA is building a marketing campaign to attract a diverse workforce to careers in the tree
TCIA is building a marketing campaign to attract a diverse workforce to careers in the tree
care industry.
care industry.
Associate degree programs and workforce training programs are being developed in 6 cities
Associate degree programs and workforce training programs are being developed in 6 cities
across the US, with no development in the Great Plains Region. It is not enough to satisfy
across the US, with no development in the Great Plains Region. It is not enough to satisfy
the workforce demand.
the workforce demand.
The US Department of Labor Apprenticeship Division has received an application for an
The US Department of Labor Apprenticeship Division has received an application for an
Arborist Apprenticeship Program. The program focuses on building skills on Tree Care
Arborist Apprenticeship Program. The program focuses on building skills on Tree Care
Crews, and produces a well-qualified Tree Climber at the completion of the program.
Crews, and produces a well-qualified Tree Climber at the completion of the program.