Many arborists are required to earn continuing education units (CEUs) to maintain their credentials. Fortunately, Tree Care Industry Association programs, events and training opportunities make preserving your credentials easier than ever - and cheap, if you work for a TCIA member company.
Professional arborists spend more time out in the field than they do in cubicles, so having high-quality, portable technology is almost mandatory. Many tree care professionals now use devices such as iPhones or iPads in order to make everyday tasks such as invoicing, project management, and field research streamlined.
A tree care professional - or arborist - is a person trained to perform the special practices related to safe, efficient tree care. Arborists usually work on a tree crew made of 2-4 arborists or arborist trainees. Many arborists climb the trees they are working on, but many do not. There are a number of tree care maintenance tasks that are accomplished at ground level, and some are accomplished below ground.
Let’s face it; the Internet is flooded with reviews and opinions of every business, product and service you can think of. Most customers read about your company online before they even consider picking up the phone. In the digital age, local businesses need a remarkable online reputation to expand their customer base.
It’s tempting to think that dormant, leafless trees can be left to their own devices during the winter – but think again! Winter is actually a great time to examine the stability and health of your trees, according to tree care experts.
There’s no doubt about it – social media is a great way to reach customers and prospects, so your tree care company has to be in top form to stand out from the competition. Anyone can create a Facebook page or Twitter account, but if you want to distinguish your organization, running a social media promotion is a great way to do so while engaging your audience.
QuickBooks is a popular software program among small business owners, as it is easy to use and requires no formal accounting training*. This makes it uniquely suited to the needs of tree care companies, which are typically small, family-owned businesses that cannot afford new hires or even outsourcing this vital component of their business.