Let’s face it; the Internet is flooded with reviews and opinions of every business, product and service you can think of. Most customers read about your company online before they even consider picking up the phone. In the digital age, local businesses need a remarkable online reputation to expand their customer base.
It’s tempting to think that dormant, leafless trees can be left to their own devices during the winter – but think again! Winter is actually a great time to examine the stability and health of your trees, according to tree care experts.
There’s no doubt about it – social media is a great way to reach customers and prospects, so your tree care company has to be in top form to stand out from the competition. Anyone can create a Facebook page or Twitter account, but if you want to distinguish your organization, running a social media promotion is a great way to do so while engaging your audience.
QuickBooks is a popular software program among small business owners, as it is easy to use and requires no formal accounting training*. This makes it uniquely suited to the needs of tree care companies, which are typically small, family-owned businesses that cannot afford new hires or even outsourcing this vital component of their business.
Last week, TCIA began filming homeowner outreach videos at the National Arboretum in Washington DC. Check out this shot of Steve Nagy of TCIA member company Davey Tree Expert Company talking lightning protection. Stay tuned for some great videos on A300 standards and quality tree work!