Going Digital: Strategies for Building New Customers Online

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Paul (not verified)

commented on Jun 21, 2014 at 6:25am

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Phillips (not verified)

commented on Apr 21, 2014 at 8:20am

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Hennry (not verified)

commented on Apr 18, 2014 at 8:56am

Using these techs have there own advantage as well as complications. Being careful while using them allows you to get a lot of attention using these techs saves time and money on advertising. Advertising your product on some digital tech means you save a lot and you target more people. These techs are allowing users to find new innovative ways to target audience.
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Michael (not verified)

commented on Apr 18, 2014 at 8:52am

There are so many digital tech available to make a new consumer base if you are aware about these techs. There are things like social media and they allow you to directly interact with your target consumers. There are stuff like digital graffiti wall which can be used to take the attention of people and form a consumer base. We just need to be smart enough to use these techs wisely.

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Paul (not verified)

commented on Apr 07, 2014 at 10:36am

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Eliseocoleman (not verified)

commented on Dec 30, 2013 at 8:21am

Nice article. Very much informative regarding Digital technology.

Anonymous (not verified)

commented on Jul 26, 2013 at 5:13pm

Some excellent tips in this article. In response to the Carol; I would agree that content marketing is your absolute best bet. Especially when trying to build local web authority.
Having said that Paid advertisements are still extremely effective. While I see your point for caution, I think the vast majority of users out there just have regular old google or bing without filters.

Carol Murchie (not verified)

commented on Jul 24, 2013 at 10:09am

As a technology person working on websites for small businesses, I applaud Ashley's blog here for covering the points clearly and directly. I do have one thing to add as a caution, and that is there is a down-side to paying for ad displays in Google or Bing or Yahoo, especially to get yourself displayed at the top of search results: a lot of people know how to "turn off" those paid for ad placements in their web browsers so you may not ever be seen.

Your best bet is to work with someone with demonstrated knowledge of creating good content that cause the search engines to place you on the first page of results because it found what Hubspot, the inbound marketing gurus, calls "organic" search results. Your company is there because the content on your website plus your social media activity trains the search engines to know that you are the right result to display.

Tree services lend themselves very well to a visual medium like the internet so get those videos and pictures loaded, too, and be sure that there is searchable text accompanying them (what is known as "alternate title", which doesn't display to viewers).

If you are thinking that you shouldn't have to go this route to get customers, just remember this: "Change is not necessary. Survival is not mandatory." --W. Edward Deming

Carol Murchie
Your Virtual Sherpa - Virtual Assistance to Guide Your Business in the Technology Wilderness

Contact Info:
chiefsherpa@yourvirtualsherpa.com
P.O. Box 296 | Fairhaven, MA 02719
774-473-YVS4 (9874)
www.yourvirtualsherpa.com
www.linkedin.com/in/carolmurchie
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