Going Digital: Strategies for Building New Customers Online

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Eliseocoleman (not verified)

commented on Dec 30, 2013 at 8:21am

Nice article. Very much informative regarding Digital technology.

Anonymous (not verified)

commented on Jul 26, 2013 at 5:13pm

Some excellent tips in this article. In response to the Carol; I would agree that content marketing is your absolute best bet. Especially when trying to build local web authority.
Having said that Paid advertisements are still extremely effective. While I see your point for caution, I think the vast majority of users out there just have regular old google or bing without filters.

Carol Murchie (not verified)

commented on Jul 24, 2013 at 10:09am

As a technology person working on websites for small businesses, I applaud Ashley's blog here for covering the points clearly and directly. I do have one thing to add as a caution, and that is there is a down-side to paying for ad displays in Google or Bing or Yahoo, especially to get yourself displayed at the top of search results: a lot of people know how to "turn off" those paid for ad placements in their web browsers so you may not ever be seen.

Your best bet is to work with someone with demonstrated knowledge of creating good content that cause the search engines to place you on the first page of results because it found what Hubspot, the inbound marketing gurus, calls "organic" search results. Your company is there because the content on your website plus your social media activity trains the search engines to know that you are the right result to display.

Tree services lend themselves very well to a visual medium like the internet so get those videos and pictures loaded, too, and be sure that there is searchable text accompanying them (what is known as "alternate title", which doesn't display to viewers).

If you are thinking that you shouldn't have to go this route to get customers, just remember this: "Change is not necessary. Survival is not mandatory." --W. Edward Deming

Carol Murchie
Your Virtual Sherpa - Virtual Assistance to Guide Your Business in the Technology Wilderness

Contact Info:
P.O. Box 296 | Fairhaven, MA 02719
774-473-YVS4 (9874)

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