Looking for a unique way to reach potential new customers?
Consider insert media (also called ride-alongs or package/statement stuffers), which are marketing materials that are inserted into other communications, like catalogs, packages, bills.
By developing a beneficial piece of marketing (like a coupon) and inserting it into mail communications, you can easily reach out to a large and diverse selection of prospects.
Considering inserting your coupon into time-sensitive mail, like a bill from a local utility or home center. This type of advertising generates high open rates and immediately creates an implied endorsement from a trusted company the homeowner already does business with.
Perhaps you’re more interested in shared advertisers, such as Valpak. This option provides the same benefits of solo direct mail advertising for a much more affordable price. After all - you’re sharing the costs of postage, processing, printing and mailing lists with a host of other advertisers. It’s a great idea for tree care companies who are interested in mailings, but not interested in the cost.
Each of these marketing programs provides your tree care company with a new way to reach out to potential customers. What are your ideas for innovative marketing?