There’s no doubt about it – social media is a great way to reach customers and prospects, so your tree care company has to be in top form to stand out from the competition. Anyone can create a Facebook page or Twitter account, but if you want to distinguish your organization, running a social media promotion is a great way to do so while engaging your audience.
Here are a few quick tips to get you started:
- Offer discounts - This is one of the most common ways to ramp up audience participation and get the word out about your business. Reward your most loyal followers with exclusive discounts using third-party applications – many of which are free for Facebook and other popular platforms.
- Use multiple channels – Don’t limit yourself to just your Facebook audience! If you have a Twitter account, make sure to cross-promote the contest there and take advantage of the hashtag feature. And, if you have an established email marketing campaign, make sure to mention the contest regularly in your messages - or consider writing an email that solely promotes the contest.
- Specify the rules - To be safe, build a web page that contains all contest information, especially rules, exclusions, deadlines, etc. – and link to it in your social media posts. This will serve at the go-to resource for anyone who has questions about your promotion. If you are giving away items, it is also important to include a legal disclaimer, depending on what state you do business in.
There are many articles that delve more deeply into this topic readily available online – do some research to see what strategy works best for your company!
Win an iPad mini!
Did you know that TCIA is running a social media promotion right now? Check it out to get inspiration for your own social media contest or giveaway - and be sure to enter if you qualify!
Rules: If you join TCIA by August 29, you’ll be entered into a drawing to win a free iPad mini! Current members also have a chance to win by filling out our Membership Survey. Click here to read the official Contest Rules and enter to win an iPad mini. Good luck!