WMC offers tree care business leaders the opportunity to get together and take part in first-class educational workshops, discussions on the state of the industry, networking, and more.

“This was my first WMC, and I was impressed with how well run the whole operation was and found the 4 seminars I attended to be quite beneficial. I plan to attend again in the future.” Carla Zavell - Nels J. Johnson Tree Experts, Inc.

Monday, February 11    

8:45 – 11:30 am   Filling the Glass; Presented by Barry Maher

Discover real life tactics and reality based motivation for increased productivity and job satisfaction. In this high-energy, humor-rich presentation, Barry Maher offers the antidote to presentations that are simply “let’s all think happy thoughts and everything will be wonderful” fluff.  It’s jam packed with nuts and bolts content, yet it’s still motivational, and perhaps even inspirational.

You may have seen Barry Maher on the Today Show, NBC Nightly News or CNBC. His books have been translated around the world and his client list ranges from innumerable small business and trade association organizations to ABC, AT&T, Fox Cable TV, Johnson & Johnson, McDonald’s, Verizon and Wells Fargo.


11:45 am - 12:15 pm   Retirement Plan and Investments; Presented by Edward Hickey, Jr.

Ed Hickey will discuss changes in retirement ­planning, plan design and various investment platform options. Also, he will discuss the commission based platform versus the fee based platform. Ed will be available Monday and Tuesday for one-on-one meetings. Please sign up at the WMC hospitality desk.

11:45 am - 12:15 pm   So, You Want to be A Tree Consultant?; Facilitated by Gary Mullane

A realistic look at tree consulting directly from its practitioners. This open forum will be used to discuss the business, work, and knowledge required to succeed as a consulting arborist.

3:00 – 4:00 pm   Poolside Forum - Industry Topics with TCIA Board

Tuesday, February 12

8:30 -10:00 am   Monopolizing Your Market in the New Economy; Presented by Judy Guido

The world has changed dramatically in the past several years and yet, less than 18% of companies have kept pace with that change. Learn to read your market and identify and understand market trends. Gain an understanding of the “voice of the customer,” and discover how you can add value to exceed that customer’s expectations. Uncover how smart partnerships can position your company for success. Plus, take away critical skills and tools that will give you an edge over your competition

Judith Guido is Chairwoman and founder of Guido & Associates, a business management company specializing in the areas of strategy, branding, marketing, sales, research, product development, mergers & acquisitions, and green and sustainable markets. She focuses on helping organizations grow their people and profits.

10:15 - 11:45 am   Building a Profitable Brand; Presented by Judy Guido

If you assume branding is only for big companies, think again.  The smaller you are, the more important a role your brand plays. In fact, companies with strong brands outperform the competition 3-1, posting greater profits and higher customer and employee retention. Plus, effective branding makes service introductions much easier.  Clearly, your brand should be one of your most valuable assets—is it getting you the results it should?  Learn the skills to build your brand while clearly differentiating yourself from the competition.

10:15 am - Noon   Breakout Session: Planning Your Exit Strategy –  What to Expect and How to Get Ready; Presented by Kevin Kehoe

Waiting for the economic recovery to plan your exit? To do this profitably, the time to prepare is now! It can take a few years to implement the necessary tactics that maximize operational earnings and business intangibles that can paint the best picture for your business. Discover your options for exiting and cashing out. Learn the five key elements of preparation. Review the implication of taxes on total value of cash flows from the exit. Identify the very real emotional issues that can unintentionally kill an exit deal. Real world examples will highlight key points. Your business is one of your most valuable assets – one you have invested a significant portion of your life into – make the most of it!

Kevin Kehoe, a senior partner at Three Point Group, has been consulting on business and leadership topics for more than 25 years. He has worked with over 150 green industry companies, helping them increase growth and profits with focus on sales and marketing strategy, acquisition and valuation. He is also an author whose books include Making Money in Landscape Contracting, Meetings That Work, Enhancing Leadership Impact, The Selling Advantage, How to Build A Five Year Plan, and The Little Red Book of Sales and Customer Service.

4:00 - 5:00 pm   Poolside Forum - What is a Brand?

Wednesday, February 13

9:15 - 10:15 am The Evolution of Safety: What’s Next?; Presented by Terrie Norris

1911 has been dubbed the year that the modern safety movement began. It started after the disastrous Triangle Shirtwaist Factory fire that killed 146 young women and men in just 34 short, but harrowing minutes. Since then the safety movement has grown and evolved. Methods have been developed to address risk exposures, protection technologies have improved, and standards of performance have been developed. And yet, we continue to experience fatalities – in fact we’ve hit a plateau where fatalities are no longer being significantly reduced, and disabling injuries are on the rise. So what is next? How do we move off this plateau? Ms. Norris will explore the evolution of the safety movement and discuss what comes next – what you as CEOs can do to improve the safety of your employees and safe guard the reputation of your company.

Terrie S. Norris, CSP, ARM, CPSI, is risk control manager for Bickmore Risk Services and Past President of ASSE. Norris has more than 20 years of experience in the EH&S arena serving both public entities and private industry. Honors include Manager of the Year and Safety Professional of the Year.

10:30 - 11:30 am  Safety Leadership; Presented by Terrie Norris

4:00 - 5:00 pm   Poolside Forum - Safety Discussion

Thursday, February 14

8:45 - 10:00 am Who’s on Point? A Discussion about Driving your Business (Part One); By Tom Oyler

Most companies burn far more organizational calories on process improvement and hierarchical command and control processes than on market positioning, revenue expansion and innovation.   To break out of the ‘slow growth’ norms endemic to the tree care industry, your company must learn to work horizontally to move ahead of your competition.    Come brainstorm with the man who has branched into over seven different verticals and grown each at Mach 5 speeds. This informative, fun discussion could very well change the way you think about your company and how you lead it into the future.    

Tom Oyler’s latest company was honored in Inc. Magazine’s ‘Meet the Entrepreneurial Superstars - Top 500 Fastest Growing Companies’ 2011 edition, as the 270th Fastest Growing Private American Company, growing at a compounded rate over its first 3 years in business at 1,191.6% annually. 

10:15 – 11:30 am   Who’s on Point? A Discussion about Driving your Business (Part Two); By Tom Oyler

4:00 -5:00 pm   Poolside Forum - Sales, Sales, Sales!!