Education

"Every year that I attend Winter Management Conference I learn a great deal that I am able to bring back and implement into our business. Sometimes I come back with a nice tan, but I always feel I have more tools in my box and I return home smarter and safer than when I arrived. We've had outstanding speakers over the years and I always feel I've learned enough to justify the time and expense of the conference!" - Brad Carr, Carr's Tree Service, Inc.

Join your colleagues and friends at Cabo San Lucas, Mexico to network, gain vital skills and prepare for the year ahead with these educational sessions, discussions and lectures delivered by industry veterans.

WMC offers educational sessions tailored to business leaders and led by experts. Our roster this year is comprised of the best in the tree care industry and beyond. Attend all the education sessions and forums to receive 16.5 ISA BCMA CEUs, as well as 3 CTSP CEUs.

Join us to fine-tune your business leadership skills and set your company up for success in the new year.   

Monday, February 9

On Fire at Work - How Legendary Leaders Ignite Passion
8:45 - 10:00 AM | Speaker: Eric Chester
Why can some companies attract and retain the best crew members, while others end up picking through the leftovers? This entertaining multimedia presentation explores how great leaders create cultures that attract top talent, encourage innovation and collaborative thinking. Walk away with actionable ideas that are innovative, relevant, and applicable and learn how to build an invincible and loyal workforce.

We all know that the advent of the newest generation has completely changed the employment landscape. And no one knows that better than Eric Chester, who was among the first to explain those differences. Since 1998, Eric Chester has been known by millions as the premier expert on how to engage post-Generation X’ers.

Breakout Session: Grow a Better Workforce
10:15 - 11:30 AM | Speaker: Eric Chester
In this high-energy, dynamic, content-rich breakout, Eric reveals five more ideas for recruiting, training, managing, and motivating the under-30’s. Using best practice examples from industry leaders, discover innovative ways to help younger employees reach their potential.

Using Key Performance Indicators to Rocket Your Sales
10:15 - 11:30 AM | Speaker: Kirk Armstrong
Stuck in a sales rut? Learn how a different approach to tracking activity can increase profits, and see why its necessary to create sales blueprints, implement proper “leading & lagging” indicators, and avoid the “quoting and hoping” mentality. Get a glimpse into the changes necessary for your success.

Kirk Armstrong is a trainer, speaker and consultant with more than 20 years’ experience in the areas of sales, sales management, team building and sales process development. He is known for his ability to train, build and develop sales teams.

Retirement Plan and Investments
11:45 AM - 12:15 PM | Speaker: Edward Hickey, Jr.
Ed will discuss changes in retirement planning, plan design and various investment platform options.

Tuesday, February 10

Hiring, Firing, and Managing Employees in Between
8:30 - 10:00 AM | Speaker: Patrick McGuiness
There’s more to hiring and firing than meets the eye. First, learn how to set up a hiring process that will yield great new hires. Second, determine how to utilize an employee handbook to ensure employees understand company policies. Finally, learn how to legally terminate an employee’s position, while also keeping a human element to the interaction.

Patrick McGuiness is a speaker and author, as well as an attorney at Zlimen & McGuiness, the premiere green industry law firm. He is a frequent contributor to TCI Magazine, a Captain in the U.S. Army Reserve, and sits on the Board of Directors for the Minnesota Nursery and Landscape Association.

The Changing Face of Substance Abuse
10:15 - 11:30 AM | Speaker: Christine Clearwater
The landscape surrounding workplace substance abuse is rapidly and radically changing – it’s also a significant financial and safety risk to employers. Get the answers to these key questions: What are these new drugs and how do they impact my company? How do we comply with conflicting laws? Can I legally test for them? What policy components are necessary to avoid litigation? What testing technologies address these new drugs? Get answers to these questions and more.

Christine Clearwater, a senior consultant and international speaker, is president of Drug-Free Solutions Group (DSG), a risk management-loss control consulting firm. DSG offers drug-free custom workplace programs, including client policy sculpting, employee & manager training, and assistance in securing drug/alcohol testing, and employee assistance programs.

Wednesday, February 11

Key Safety Behaviors of Successful Companies
9:15 - 10:15 AM | Speaker: Scott Prophett
Safety culture starts at the top and permeates the entire organization. Working with everyone, from “…the guys with sawdust in their pockets” to CEOs and upper management of the country’s largest firms has given Scott Prophett great insight into the habits of successful companies. From his vantage point in the training room, boardroom or literally standing on a stump, Scott has observed that arborist companies are profitable in large measure because of their safety culture. In this interactive and thought-provoking session, you will be inspired and educated to instil superior safety skills training and education within your company.

Scott Prophett is the president and a lead instructor at North American Training Solutions. Scott instructs classes and seminars on safety and a wide range of skills for organizations around the world, and has been involved in ownership and management of businesses for over 20 years.

Industry Leaders Safey Panel: How Did They Do That?
10:30 - 11:30 AM | Moderator: Scott Prophett
Tying in with the take-home message of Scott’s presentation on safety culture, a panel of industry safety experts will discuss some of their innovative programs in detail to colleagues in the audience. Expect valuable, useable information as well as points of inspiration in this unique, interactive session.

Thursday, February 12

Accredited Member Breakfast Forum
7:30 - 8:30 AM | Accreditation Council
Join other accredited members in an open forum led by representatives from the Accreditation Council.  Discuss the latest developments in the Accreditation program, provide your input and learn how your colleagues have benefited from the accreditation process.  The forum is open to all owners and personnel from accredited companies as well as any TCIA member who would like to learn more about accreditation.  Seating is limited for this popular forum and attendees must pre-register.

Crucial Accountability
8:45 - 10:00 AM | Speaker: Stacy Nelson
Top performers are gifted at holding others accountable. They know how to diagnose the underlying causes behind broken promises, violated expectations, and bad behavior. In this engaging speech, learn a high-leverage skill set that lies at the heart of problem solving and execution. Teach your employees how to hold others accountable and reap bottom-line results.

Bringing more than thirty-four years of experience, Stacy Nelson consistently receives acco­lades for his charismatic presentation style and highly effective training design. A recipient of the Zapara award for excellence in teaching, Stacy has worked with major organizations including BMW, Allstate, Massachusetts General Hospital, and Walt Disney Company.

Growth - The Silent Killer
10:15 - 11:30 AM | Speaker: Jeff Harkness
The phone is ringing more, economic outlooks have improved and more jobs are closing. It’s time to double your business, increase staff and purchase that additional bucket truck.  Right? Not so fast! Growth for the sake of growth can put you out of business! Be guided through the mistakes and pitfalls most owners make with their growth strategy. Return home with a blueprint on how to successfully take your company to the next level.

Specializing in growth and exit strategy planning, Jeff Harkness has spent the last 14 years working closely with business owners on strategic growth, pricing strategies, capital funding, and acquisitions.

Poolside Forums

WMC offers poolside forums throughout the conference to facilitate peer-based learning and networking. Click here to learn more about our forum topics and moderators!