by David Rattigan
In a funny promotional video, tree workers in tuxedoes and safety helmets climb palms and feed wood chippers at a beachfront mansion in Florida as symphonic music plays. This is Sarasota-based Black Tie Tree Services, and while they are playing for laughs in the video, co-owner Glen Rieth is serious about the image projected.
He has successfully branded the company as an upscale tree service, with a uniformed crew and white, well-kept trucks that pull up to million-dollar homes, botanical gardens and golf courses.
Read the rest of the April 2017 TCI Mag article
by Rick Howland
Even after more than a century of growth and diversification, there are always new opportunities in the tree care business. Take, for example, the business of moving large trees, which, we discovered, is often a profit center born out of unexpected opportunity, at least in the experience of two companies in the Northeast.
One, Onderdonk’s Tree Care, Inc., head-quartered in Schodack Landing, New York, just south of Albany, specializes in moving some of the largest specimens in the country and in some very challenging situations, while using some of the largest pieces of tree-spade equipment ever built (much of it designed by the business owner).
The other, Harder Services, an accredited TCIA member company based more than 150 miles south on Long Island, is known throughout New York City for its ability to move trees – all dug by hand! – from one part of the city to another and for being able to work synchronously with a fastidious city parks department.
Read the rest of the April 2017 TCI Mag article
Twice a year (April & Sept.), TCI Equipment Locator provides an alternative forum at a discounted ad rate for manufacturers and resellers to advertise new and used equipment.
This is a highly cost effective resource for advertisers to reach tree care companies looking to buy equipment; this special supplement is a stand-alone piece inserted into TCI Magazine.
See the Spring 2017 TCI Equipment Locator