Platte River Equity Acquires Sherrill Inc.


Following ten years of ownership which brought record growth to the company, Generation Equity Investors and company founder Tobe Sherrill have sold a controlling interest in Sherrill Inc. to Platte River Equity, a Denver, Colorado-based private equity firm. This move positions the company to welcome a new phase of investment and growth, with the goal of strengthening Sherrill’s leadership position and enhancing the company’s role in supporting many aspects of its customers’ growing tree care businesses.

Matt Newill, Vice President of Platte River, states “Sherrill’s brand name has been synonymous with great customer service and bringing innovative and quality third-party products to market, and we look forward to continuing this long tradition in partnership with the existing management team.”

“As we launch into 2019, investments in web infrastructure, planning systems, personnel, and product innovation are already underway. These initiatives will benefit the company and its customers for the coming year and beyond,” said Tripp Wyckoff, Sherrill’s CEO and President.

Peter Calamari, Managing Director of Platte River, states, “We are excited about our partnership with Tripp and the entire Sherrill team. We look forward to working with the company to expand their distribution capabilities as well as continuing to invest in the business to serve its trade partners and diverse customer base better in the years to come."

Media Contact in Greensboro: Tom Vasiliauskas
Sherrill, Inc.
496 Gallimore Dairy Rd., Ste D
Greensboro, NC 27409
phone: 336-378-0444 ext. 357
Mobile: 919-308-7952

About Sherrill, Inc.: Sherrill, Inc. was founded in 1983 and headquartered in Greensboro, NC, is the world’s leading direct-selling distributor and online retailer of arborist tools and equipment. Sherrill’s vision is to become the world’s leading supplier to professionals [and athletes?] who “Work Elevated”. These consumers depend on Sherrill’s ropes and technical equipment and clothing to work and pursue their passions safely, efficiently and comfortably high above the ground.

About Platte River Equity: Platte River Equity is a Denver based private equity firm focused on investing in lower middle market operating companies with enterprise values generally between $40 million and $250 million. Platte River specializes in sectors where the team has deep operating and investing experience and has raised funds with committed capital of more than $1.3 billion.